TUTAPP
THE EASY WAY.
LEARN
DESIGN
THE GOAL
To give designers a platform to up-skill
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Let's face it, mastering any Adobe programme isn't an easy feat. As designers, we are all required to move with the ever evolving global industry that is design as to not become obsolete in our areas or expertise.
Very few of us have mastered the tools of our trade, but know enough to get the results we need. We are often faced with frustration when needing to add a tool to our belt in the form of a new design skill or even learning a new technique within the programmes we already know.
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A DESIGNERS
UNIVERSAL PAIN IN THE...
I believe that there is a need for a learning / social app specifically for designers who need to learn new skills / techniques whilst working on the job and need quick solutions.
This will Help designers quickly overcome skill based obstacles whilst working with clients and their requests, help designers broaden their skills and even learn new skills, bring designers together to help each other by sharing the way they design and any tips or tricks they may have themselves.
USER RESEARCH
To validate my assumptions I started my research by asking some general questions regarding learning new skills and how user liked to learn.
5/5
OF SERVEY PARTICIPANTS SAID THEY PREFER TO LEARN FROM VISUAL STIMULATION.
5/5
PARTICIPANTS ALSO SAID THEIR
JOB REQUIRES THEM TO
UP-SKILL AT SOME POINT.
4/5
SAID THEY FIND IT DIFFICULT TO RETAIN WHAT THEY HAVE LEARNT
IN ONLINE TUTORIALS.
4/5
SAID SELF DIRECTED LEARNING CAN BE DIFFICULT.
INTERVIEWS
As well as online surveys I also conducted 1-1 interviews
to get some first-hand feedback and user interaction.
Yasmin
20
Graphic Design Student
Yasmin is a Graphic Design student in her 2nd year of university. She is always trying to learn new design skills and stay on-top of current design trends and new software.
KEY POINTS
I like the feeling of learning new skills that make me more capable. I also like the growth when learning things.
I usually have a playlist on my Youtube of everything I've previously learnt for future reference.
I like to hear and see how to do something as it's faster.
Firstly I watch videos on youtube regarding the thing I need to learn, then I take my own notes to break the steps down and summarise, then I'll try it again over the next few days / weeks
to refresh and retain the technique.
It can be frustrating when there is something I need that's specific as there may not directly be a video for it.
I usually check to see if a video has time stamps
It's good, especially when their other students because they share the same empathy as you, having not known something they had needed for deadlines. So they take the time to explain thoroughly .
YAARA
38
Freelance Graphic Designer
Yaara is a freelance graphic designer who has an array of experience across a broad spectrum of industries.
She is typically an "old school" designer but is eager to move into new areas of design such as motion graphics and 3D visualising.
KEY POINTS
I would love a connection, someone who can help me with a specific field or software. I would definitely prefer that.
There's a lot of jargon in tutorials and
I just want to get to the point.
I look in the video for the part I need and sometimes it’s annoying.
If I had a line of experts that I could just message with my problem and they could answer, I would definitely do that.
The other tedious part is the search process. Actually finding what I need.
SABIRA
29
Freelance Interior Designer
Sabira is a freelance interior designer. She has also dabbled in illustration and fashion design and would like to push her design skills further to kick start her own swim wear brand.
KEY POINTS
Sometimes I feel like I don’t know where to start and like I’m piecing together a puzzle.
I Would like to see a desktop app for tutorials specifically for designers.
I like when people reach out to me
for help, it feels rewarding.
I don’t feel comfortable in a work environment asking for help so I end up on my own trying to figure something out and it takes much longer that way.
I fee like a lot of the videos I try to learn from I find redundant, the only way I get my head around it is to ask others to sit with me or to explain things to me.
I do things as I watch them.
FINDINGS FROM INTERVIEWS
Knowing Where
To Start
A repeated theme that came to light was not knowing where to start when trying to find out how to perform a new skill.
Community
Engagement
Having a community of other designers that you can get direct feedback and learn from feels more 'human', credible and more productive.
Summarising
Learning
Notes to summarise what has been learnt in tutorials.
Quick Insights
& Learning
To learn quickly, efficiently without
it being a chore or tedious
BUILDING EMPATHY
Using the quantitative and qualitative data from interviews and survey results, I defined the three target group profiles; Alana (Senior designer, 29), Adam (Mid weight designer, 28 ) and Mathias (Student, 21) to better empathize with my main user groups and prioritize goals according to their needs.
ALANA
32
Senior Designer
Alana is a senior designer currently working for a brand and digital agency. Ariana specialises in packaging design but has a strong interest in 3d visualising and would love to be able to work closer with the 3d structural design department to bring her packaging graphics to life.
"I love my job, but it can be stressful. There's a lot that I still
don't know and I often feel pressured to learn things quickly
whilst I'm on the job."
GOALS
MOTIVATIONS
FRUSTRATIONS
- Become competant in 3d design
- To be able to apply her current
graphic design skills to other
forms of design
- Understand 3d design so she can have
a more hollistic approach to client work
- Not being able to lease with other designers / get
feed back from colleagues due to he fast paced
nature of her industry
- Retaining all the information and steps in
a Youtube tutorial
- Having to learn lengthy techniques
- Lack of direction or knowing if she is using
the right toolS when learning
- To be able to see her designs in a 3D
format to help bring them to life
- Have a more impactful role in her company
- Feel a part of a community - Showcase her
new found skills
- Get feedback from other design professionals
ADAM
28
Mid Weight Designer
Adam is a mid weight designer currently working with an agency who specialise in branding and digital marketing for brands in a variety of different sectors. He is always tasked with having to produce new types of work using a plethra of design software. His strengths lie in illustration and typeography. Recently he has had to assist on some motion graphics work but is anxious doing so as it is not one of his strengths.
GOALS
MOTIVATIONS
FRUSTRATIONS
- Develop his skills in motion graphics to feel
more confident when tasked with them.
- Build a strong personal style in illustration
and typography that stands out in his
agency work
- Progress to a senior designer role with
more creative ownership.
- Feeling anxious when assigned tasks outside his
comfort zone, like motion graphics.
- Struggling with the pressure of constantly adapting
to new tools and workflows.
- Lack of direction or knowing if she is using
the right toolS when learning
- Enjoys the variety of projects and learning
across different sectors.
- Finds satisfaction in seeing his designs make a real impact for brands.
- Values opportunities to grow creatively and to push his skills further.
"I’ve really started enjoying UI and digital interactions, but with limited time it’s hard to practice. Quick Figma tips would make it easier and more motivating to learn on the go."
MATHAIS
21
Graphic Design Student
Mathias a visual communications student currently on placement through his university. He working for a multi-disciplinary design agency who’s core focus is brand strategy and digital content. His course mainly revolves around graphic design but he has found a new passion for UI and digital interactions.
He doesn’t have much time to work on his figma skills and feels he would be more inspired and motivated to learn if he could get short, quick tips and tricks to play around with when he can find the time.
GOALS
MOTIVATIONS
FRUSTRATIONS
- Become competant in 3d design
- To be able to apply her current
graphic design skills to other
forms of design
- Understand 3d design so she can have
a more hollistic approach to client work
- Not being able to lease with other designers / get
feed back from colleagues due to he fast paced
nature of her industry
- Retaining all the information and steps in
a Youtube tutorial
- Lack of direction or knowing if she is using
the right toolS when learning
- To be able to see her designs in a 3D
format to help bring them to life
- Have a more impactful role in her company
- Feel a part of a community - Showcase her
new found skills
- Get feedback from other design professionals
INFORMATION ARCHITECTURE
Based on the insights gained from the initial content audits, competitor analyses and Card Sorts with potential users, I defined the sitemap and then evaluated it via tree tests with potential users.
NOW LET'S GET
TO THE FUN PART
WIRE FRAMING
After sketching out low fidelity wire frames i then polished them up in Figma and tested them with users through 1-1 feedback sessions and a testing survey through usability hub.
LEARN DESIGN
THE EASY WAY.
TUTORIAL STAMPS
Build a library of useful tips and tricks with the stamp tool. Quickly and easily highlight and save important points in tutorials to refer back to later, so you have a tool for every occasion.
HOVER OVER TO PLAY
Every video tutorial has a step by step guide, breaking down each important part of every tutorial. Making it easy for you to practice and apply the new skills you learn, along the way.
STEP BY STEP GUIDES
Every video tutorial has a step by step guide, breaking down each important part of every tutorial. Making it easy for you to practice and apply the new skills you learn, along the way.
DESKTOP NOTES
Export your notes and step-by-step guides to your desktop, making it easy
to follow along whilst practicing in
your programmes.
STEP BY STEP GUIDES
COMMUNITY
Collaboration
ASK
FOR HELP
Learn from other designers by posting for help on the community board, and have a 1-1 session with other users.
BUILD
A NETWORK
Learn, make friends, network and collaborate with other designers.
